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TikTok for Business

TikTok advertising run as a performance channel

Reach new audiences through performance-focused creative, measured against acquisition cost.

TikTok can reach audiences at a cost that other platforms cannot match — provided the creative earns attention and the campaign is measured properly.

Voxa runs TikTok inside TikTok Ads Manager as a performance channel: defined objectives, structured audience targeting, retargeting of engaged users, and continuous creative testing.

TikTok suits some businesses and not others. If the numbers do not support it, we will say so before you spend.

Capabilities

What TikTok for Business management includes

Every account is different, so the emphasis changes. These are the components we work across.

  • TikTok Ads Manager
  • Lead generation
  • Conversion campaigns
  • Audience targeting
  • Retargeting
  • Creative testing
  • Campaign optimisation

How we work

A repeatable performance process

The same sequence applies to every platform we manage, so decisions are made against data rather than opinion.

  1. STEP 01

    Understand

    We work through your business, customers, margins, offer and objectives before touching an advertising account.

  2. STEP 02

    Build

    Campaign structure, targeting, tracking and creative strategy are developed for the platforms that suit your market.

  3. STEP 03

    Launch

    Campaigns are deployed across the selected advertising platforms with tracking verified before spend begins.

  4. STEP 04

    Measure

    Leads, conversions, acquisition costs and other commercially relevant metrics are tracked from day one.

  5. STEP 05

    Optimise

    Audiences, keywords, advertisements, offers and budgets are tested continuously against performance data.

  6. STEP 06

    Scale

    Budget is allocated toward the campaigns that demonstrate commercially viable performance.

Reporting

You should always know where the money went

Reporting focuses on the numbers that inform commercial decisions, and skips the ones that only look impressive.

What your reporting covers

  • Advertising spend
  • Clicks
  • Leads
  • Cost per lead
  • Conversion rate
  • Qualified leads where data is available
  • Cost per acquisition where measurable
  • Revenue and ROAS where attribution is available
  • Campaign trends
  • Tests undertaken
  • Recommended next actions