Google Ads

Google Ads management built around search intent

Capture customers who are already searching for the products or services you provide.

Sound familiar?

  • The account says campaigns are performing, but you can't trace the spend back to actual revenue.
  • Clicks and impressions keep climbing while the enquiry column stays flat.
  • Your cost per lead keeps rising, and the only suggestion you hear is to spend more.

A poorly managed account looks almost identical to a well-managed one from the outside. The difference only shows when you look at what the conversions are actually worth — that is where a Voxa review starts.

Google Search puts your business in front of people at the moment they are looking to buy. That intent is valuable, and it is also the most competitive place to waste money.

Voxa structures Google Ads accounts around the searches that actually produce enquiries: tight campaign architecture, disciplined keyword and negative keyword management, ad copy matched to the offer, and conversion tracking that reports leads rather than clicks.

Budget is then moved toward the campaigns, keywords and ad groups that generate commercially viable enquiries at an acceptable cost per lead.

Capabilities

What Google Ads management includes

Every account is different, so the emphasis changes. These are the components we work across.

  • Google Search campaigns
  • Keyword strategy
  • Negative keyword management
  • Campaign structure
  • Ad copy development
  • Conversion tracking
  • Remarketing
  • Budget optimisation
  • Performance optimisation

How we work

A repeatable performance process

The same sequence applies to every platform we manage, so decisions are made against data rather than opinion.

  1. STEP 01

    Understand

    We work through your business, customers, margins, offer and objectives before touching an advertising account.

  2. STEP 02

    Build

    Campaign structure, targeting, tracking and creative strategy are developed for the platforms that suit your market.

  3. STEP 03

    Launch

    Campaigns are deployed across the selected advertising platforms with tracking verified before spend begins.

  4. STEP 04

    Measure

    Leads, conversions, acquisition costs and other commercially relevant metrics are tracked from day one.

  5. STEP 05

    Optimise

    Audiences, keywords, advertisements, offers and budgets are tested continuously against performance data.

  6. STEP 06

    Scale

    Budget is allocated toward the campaigns that demonstrate commercially viable performance.

Reporting

You should always know where the money went

Reporting focuses on the numbers that inform commercial decisions, and skips the ones that only look impressive.

What your reporting covers

  • Advertising spend
  • Clicks
  • Leads
  • Cost per lead
  • Conversion rate
  • Qualified leads where data is available
  • Cost per acquisition where measurable
  • Revenue and ROAS where attribution is available
  • Campaign trends
  • Tests undertaken
  • Recommended next actions