Meta Ads
Facebook and Instagram advertising that is measured on outcomes
Generate and convert demand across Facebook and Instagram with audience and creative testing.
Meta advertising reaches people before they start searching. Done properly, it creates demand, then converts it through retargeting and offers that make sense commercially.
Voxa builds Meta campaigns around a defined objective — lead generation or conversions — with audiences developed from your customer profile, and creative tested systematically rather than changed on instinct.
Performance is judged on cost per lead, lead quality and downstream conversion, not on reach or engagement.
Capabilities
What Meta Ads management includes
Every account is different, so the emphasis changes. These are the components we work across.
- Facebook Ads
- Instagram Ads
- Lead-generation campaigns
- Conversion campaigns
- Audience development
- Retargeting
- Creative testing
- Campaign optimisation
How we work
A repeatable performance process
The same sequence applies to every platform we manage, so decisions are made against data rather than opinion.
- STEP 01
Understand
We work through your business, customers, margins, offer and objectives before touching an advertising account.
- STEP 02
Build
Campaign structure, targeting, tracking and creative strategy are developed for the platforms that suit your market.
- STEP 03
Launch
Campaigns are deployed across the selected advertising platforms with tracking verified before spend begins.
- STEP 04
Measure
Leads, conversions, acquisition costs and other commercially relevant metrics are tracked from day one.
- STEP 05
Optimise
Audiences, keywords, advertisements, offers and budgets are tested continuously against performance data.
- STEP 06
Scale
Budget is allocated toward the campaigns that demonstrate commercially viable performance.
Reporting
You should always know where the money went
Reporting focuses on the numbers that inform commercial decisions, and skips the ones that only look impressive.
What your reporting covers
- Advertising spend
- Clicks
- Leads
- Cost per lead
- Conversion rate
- Qualified leads where data is available
- Cost per acquisition where measurable
- Revenue and ROAS where attribution is available
- Campaign trends
- Tests undertaken
- Recommended next actions