Results

We publish results, not claims

Voxa Digital Marketing is a new operation within the Voxa ecosystem. Rather than borrow or invent numbers, this page shows exactly how results will be reported once genuine campaign data is available and clients have approved its release.

Case studies

The format every Voxa case study will follow

Client and industry, the challenge, the advertising strategy, platforms used, ad spend, leads, qualified leads, customers, revenue and ROAS where attribution is available.

Placeholder — no results publishedGoogle Ads

Awaiting first published case study

Challenge: To be documented with client approval.

Advertising strategy: To be documented with client approval.

Advertising spend
—
Leads
—
Cost per lead
—
Qualified leads
—
Customers acquired
—
Revenue
—
ROAS
—

Results will be published here once verified and approved for release.

Placeholder — no results publishedMeta Ads

Awaiting first published case study

Challenge: To be documented with client approval.

Advertising strategy: To be documented with client approval.

Advertising spend
—
Leads
—
Cost per lead
—
Qualified leads
—
Customers acquired
—
Revenue
—
ROAS
—

Results will be published here once verified and approved for release.

Reporting

What a Voxa performance review looks like

An anonymised example of the monthly snapshot every client receives — spend, leads, qualified leads, acquisition cost and the next recommended move.

Monthly performance snapshot

Example reporting format
Advertising spend
$8,400

Paid direct to platforms

Leads
142

Tracked enquiries

Qualified leads
63

Worth pursuing

Cost per acquisition
$310

Per customer won

Customers
27

Closed

Next action: Shift budget toward the two campaigns producing qualified leads below target CPA.

Illustrative figures only — not client results.

Testimonials

Client feedback

No invented quotes, names, logos or ratings appear on this website.

Voxa does not publish testimonials until genuine clients have provided them. This section will be populated with verified, client-approved feedback — nothing invented in the meantime.

How performance is judged

Leads are good. Customers are better.

Every reported figure sits somewhere on this progression. The further down we can measure, the better the advertising decisions become.

  1. Advertising SpendWhat you invest
  2. Clicks / EngagementAttention purchased
  3. LeadsEnquiries generated
  4. Qualified LeadsEnquiries worth pursuing
  5. CustomersAcquisitions won
  6. RevenueCommercial outcome

Cost per lead

What each enquiry costs, by platform, campaign and offer.

Lead quality

Which enquiries are actually worth your sales team's time.

Cost per qualified lead

The number that matters more than raw lead volume.

Customer acquisition cost

What it costs to win a paying customer, not just an enquiry.

Conversion rate

How efficiently clicks become enquiries, and enquiries become customers.

Revenue and ROAS

Revenue generated, and return on ad spend where attribution is available.

  1. 01

    Advertising Spend

    What you invest

  2. 02

    Clicks / Engagement

    Attention purchased

  3. 03

    Leads

    Enquiries generated

  4. 04

    Qualified Leads

    Enquiries worth pursuing

  5. 05

    Customers

    Acquisitions won

  6. 06

    Revenue

    Commercial outcome

Website visitMeta / TikTok retargetingReturn & convert

Measured at every step

  • Cost per lead
  • Lead quality
  • Cost per qualified lead
  • Customer acquisition cost
  • Conversion rate
  • Revenue / ROAS